Coca Cola Beverage Pakistan limited.
Introduction:- Coca Cola launching its product in Pakistan. Its is a leading brand which represent its products and services. In this stage also represent the launching the company product in Pakistan.
Growth:- At this stage Coca Cola can not enhance and capture lot of customer. But have won the heart of its customers by its product. Coca Cola Beverage Pakistan limited are low share and customer at this stage. In this stage Coca Cola also facing its competitor Pepsi Cola. Pepsi Cola brand is highly known in market and have a lot of customer. Coca Cola product cost is very high toward the revenue.
Maturity:- Coca Cola enhance the rural area where the trait of new buyer and seller are available. At this stage in 2000s, company enhance lot of customers and retailer. Coca Cola is leading in this stage to Pepsi Cola and generating profit for self. Product is at peak level. Product salaries, revenue, share and position is highest in this stage.
These five categories can be implement from Coca Cola Beverage Pakistan Limited
- Geographical segmentation marketing
- Brand marketing
- Quality control marketing
- Target customer marketing
- Customer relationship management
No comments:
Post a Comment